Advertising Voice Over Techniques
In this article, we present to you the 'media production' sector, which concerns almost everyone from the filmmaker to the producer, from the director to the advertiser.advertising voice-overWe'll talk about the.
Advertising Voice Over Service and Voice Over Artist in the Media Production Industry
Advertising voice-over; It is an important service needed by film companies, production companies, advertising agencies and institutions that actively produce video advertisements for promotional and commercial purposes. For the promotional and commercial videos we mentioned, we can give many more examples such as promotional films, commercials, television advertisements, viral advertisements, radio advertisements, switchboard announcements. For such projects, media producers receive the necessary voice-over service through the voice-over agency after preparing the visual content of the video.
There are certain criteria that these service agencies pay attention to, such as sound selection, emphasis and intonation, sound design and commercial music suitable for the advertising scenario and intonation. In addition, agencies prefer to work with the voice-over director in order to do professional work while dubbing. Because the director records with the artist in the dubbing studio, and thus, by intervening immediately in the necessary places, he completes the work in the shortest time possible.
Voice actors are actually the most important character in a video. Thanks to the voice-over, we can get a sense of security from a bank advertisement or we remember our longing for our mother's cookies with a biscuit advertisement. For this reason, it is necessary to analyze the scenario to be read very well, to understand the emotion and to analyze the message that one wants to leave in their minds. According to the scenario, it is decided whether to read with a strong – authoritative tone, cheerful – dynamic tone, funny – witty tone, warm – calm tone or romantic – emotional tone. emphasis and intonation are determined. The effect of the tone of voice is also important when giving emotions. Because the emotions that can be given with very deep voice, deep voice, medium voice, fine voice and mature voice tones generally differ.
In order for all these dynamics to come together in the most correct way, the voice-over directors we mentioned before are needed. For this reason, a voice actor should be able to work in harmony with the voiceover director while performing commercials and should read on the feedback he receives. Because the voice-over director will be able to determine the most appropriate emotion and tone of voice, as he will have mastered the scenario and concept of the commercial film, and most importantly, he will be able to make simultaneous corrections during the reading as an outside ear. This will allow the work to be completed in a shorter time. In general, the advertising dubbing process is performed in this way in a voice-over agency or a voice-over studio.
Advertising Voice Over Service;
Advertising voiceover service is one of the most important stages of video marketing studies. Advertising voices are just as important as the faces of the brand, and working with known and loved faces is a signature step for the brand. It is obvious that the expected effect on customer behavior will not be achieved when the desired emotion and message cannot be accurately reflected in advertising videos where high budgets are spent. That's why it's important to make an agreement with a professional agency and experienced artists while getting commercial voiceover services.
Voiceover artists working in the field of advertising voiceover are people who have developed themselves in using different voice-over techniques. As we mentioned above, there are many emotions sought in the concept of the commercial film, and the right emphasis and intonation to be used while giving these emotions is very important when performing the voiceover. For example, let's assume that the concept will be performed in a cheerful - dynamic form, the voice actor should read the text with a very energetic attitude, and the expected credibility and sincerity should be reflected in his voice. With our many years of experience, we have seen that advertisement voices that are not convincing and sincere are sent back by their customers with a revision request. Here, the voice directors have an important task to avoid or minimize these revision needs. The director should be the decision maker at this point during the sound recording and montage stage, and necessary revisions should be made before the voiceover of the advertisement goes to the customer. There is no reason why the projects prepared by paying attention to these steps should not be among the hundreds of commercials that have become popular today.
BiberSA Production, one of the leading companies in the sector in advertising voiceover services, has been the solution partner of production companies, advertising agencies, radio and television channels in the sector for advertising voiceovers for many years. If you need a voice-over service, you can get in touch by examining the agency's case studies.