Promotional Film Production
In local business, they are radio advertisements prepared to be broadcast only on Turkish radios, and in the content of this service, advertisement production service is provided by BiberSA Production Voice Over & Dubbing Agency. All production needs such as advertising copy writing, voiceover and sound design are offered to our customers within this service.
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Promotional Film Production; As its general definition, it is the process of preparing a video image by shooting and mounting a product, service or brand in detail with a video camera and professional shooting equipment. Production of promotional films through the eyes of production companies, production companies and advertising agencies (aka promotional film shoot) if; It is the transfer of the product, brand and service to the target audience in the most striking way, again in the taste of a movie.
Tanıtım filmleri, reklam filmlerine oranla daha detaylı ve süresi daha uzun video görsellerdir. Kurumsal Tanıtım Filmlerinde olmazsa olmazlardan biri kamera ve ışıktır. Diğer profesyonel çekim ekipmanları planlama ve taleplere göre çeşitlilik gösterebilmektedir. Örneğin müşteri fabrikasının kuş bakışı görüntüsünü talep ederse, kullanılacak ekipmanlar bu talebe uygun seçilmek zorundadır. Bu tür havadan görüntü taleplerine karşı drone’lar en büyük kurtarıcılardandır. Full HD ve yüksek frame çekimlerinde drone’a monte edilen yüksek çözünürlüklü kameralar eşliğinde görüntüler alınabilmektedir. Filmlerin birçoğunda müşteri çoğu zaman alışılmadık planlar veya talep değişikliği de yapabilmektedir. Bu durumda yapım şirketleri bu sürpriz talepler karşısında konuşulmuş bütçeyi revize edebilmektedirler. Şirket, ürün tanıtım filmi yapımını müşteri hangi sektörde ise o sektöre uygun konseptler masaya yatırarak, yurt dışındaki benzer rakiplerinin tanıtım filmlerinden örnek alarak ve bulunduğu sektörün Türkiye şartlarındaki durumu da göz önünde bulundurulup, aldığı uygun brief’lere göre metni senaryosunu yazarak planlamayı oluşturur. Daha sonra varsa cast oluşturulur, planlar için kaba çizimler hazırlanır ve masa üstünde %60 ‘ı hazırlanan tanıtım filmi çekimine başlanır.
Masa başında %60’ı tamamlanan tanıtım filmi yapımı planlaması için prodüksiyon aşamasında, çekimler 1 gün sürebileceği gibi aylarca da devam edebilir. Bu süre tamamen müşterinin talepleri doğrultusunda şekillenmektedir. Çekimler esnasında prodüksiyon ekibi, yönetmen, görüntü yönetmeni, sanat yönetmeni ve diğer cast ekibi gelmeden çekim ortamını hazır hale getirirler. Yönetmenin ilk plan çekimine start vermesiyle çekimler başlar ve yine masa başında montaj ile sona erer. Çekimlerde önemli konuların başında, post prodüksiyon aşamasında seslendirme hizmeti gelmektedir. Yine montaj esnasında müşterinin de onayıyla seslendirmen seçimi yapılarak tanıtım filmi seslendirmesi gerçekleştirilir. Türkiye’de birçok firma için hazırladığımız örnek tanıtım filmlerini youtube kanalımızdan izleyebilirsiniz. Akabinde bizimle iş ortaklığı yapmak isterseniz iletişim bölümünden bizlere ulaşabilirsiniz.
Frequently Asked Questions
Promotional film is an interaction tool that emerged after commercials for brands, but today its reputation has reached equal levels with commercials. For this reason, it is among the communication strategies that companies and brands use in recent times. According to experts, it seems that there will be no institutions or brands without a promotional film after a while. Because promotional films describe the work you do with your institution and brand, not only for customer-oriented target audiences, but also for other business partners and competitors in your sector. Considering the indisputable effect of visual expression on people, no matter how well-done work is explained with a beautiful and successful speech, it cannot leave an impression on people as much as a presentation poured into visuals, and an effective video can greatly lighten the burden on your presentation. In addition to this, a more positive and more reliable image can be left because the works are supported with visuals rather than words.
This activity, which is used in the media production sector with the names of "promotional film production services", "promotional advertisements" or "promotional film shooting", has also started to be used under the title of "visual content production" in recent years.
As BiberSA Production, we offer "promotional film production" and "post production" services to our customers as a boutique. By handling the project in all processes of the promotional film production service, we carry out all of the works such as promotional film copywriting, storyboard (drawing the story), voice-over, post production, completed at the table, such as art direction, cinematography, make-up and equipment supply.
The most important point of the promotional film production service is to create a “good and fluent promotional text”. In addition, another important service that is one of the most important elements of promotional film production is dubbing. The choice of sound almost determines the fate of the commercial.
Promotional film shootings are done in the field, in the studio or on the plateaus and all these areas are called “locations”. The location is determined according to the text of the promotional film. First of all, the lighting is adjusted according to the concept of the promotional film in the rented space. After the pilot shots and the light adjustment, the promotional film is completed in line with the text. The shooting process includes make-up, sound recording, lighting, cameras and other studio equipment. The shooting process must proceed by recording photos or videos. The commercial film, which we call the backstage during the shooting process, is made during the shooting where the story of the shooting process takes place and is one of the shootings included in this process. In promotional films, we can usually promote the product, brand or service with a server, and this server may present the product, brand or service in a narrative style.
As BiberSA Production, we manage the projects in this direction by adopting the principle of the best team and the best equipment in order to provide quality service to our customers by managing the promotional film shooting process in the best way.
The next stage after the promotional film is the post-production stage. Why 'post'? Because this process is a process with plenty of revisions and scenes related to the movie are constantly posted to the customer. All post-production processes are managed at the desk. Editing, color correction, color grading and assembly processes of the commercial film are managed with various video editing programs at the desk. We call all of these processes post production.
As BiberSA Production, we have the best technical team in Turkey in the post-production phase. In this way, we deliver your work on time and provide unlimited revision support.
Since there are many additional services that make up the promotional film production service, the prices of promotional films cannot be mentioned with certainty. Budget work is done according to the imagination of the advertiser or screenwriter. In promotional film productions, the final budget is usually revealed after the text is prepared and the storyboard (story drawing) work is done.
While making the budget study, the following survey is made with the customer;
- Where do you intend to publish your promotional film?
- Do you want to use only photographic images in your promotional film?
- Do you want to use only real video footage in your promotional film?
- Do you want to use real people who require a cast, such as actors, presenters, actors in your promotional film?
- Could you please give a detailed brief about your brand?
- What do you want your brand, service or product to stand out?
- Can you list the first three of the promotional films that you have watched before that you said you liked very much?
These questions are just a few of the prepared survey questions. In line with the questions, we learn the tips of what kind of promotional film model is in the mind of the customer, and we can make a price study based on the project process that will be shaped accordingly.
In promotional films, if there are speakers, play or dialogue in the scenario, we have two options; The first is to record a sound with a shot gone microphone during the promotional film. The second is to record the pilot sound with the camera's built-in sound recorder or an external sound recorder and then dub it in the studio environment when the editing and montage are finished. In fact, the latter is not a preferred situation when the dialogues are long. However, since it is known that promotional films are in the range of 0 - 60 seconds, it is preferred to take dialogue recordings in the studio environment after shooting, editing and montage. The sound shooting, which is not done during the promotional film, is then entered into the studio and dubbed. Of course, we are talking about the sound recording of actions such as gameplay, dialogue and interviews during the promotional film. If there are external voices such as voice overs, voice overs, narrator, vocals in the advertisement, they do not need to be taken during the promotional film. It can be recorded in a professional sound studio.
We use the world's best technology for promotional film shooting. Generally, we rent our own equipment in small-scale productions and technology from our solution partners in large-scale productions.
Blackmagic Pocket Cinema Camera 4K, Arri Alexa Mini, Carl Zeiss EF Mount Lens Set with 9, Alumotech Pro Film 150 W + 300Wx2 + 650 W Fresnel Tungsten Spotlight + 4 Stands + Softbox equipments as ARRI are some of the technology we use. In audio technology, we offer high quality visual content with Stereo Shotgun Microphone, 380mm, Raycode Windshield, Tascam DR-680MKII, Blackmagic Design DaVinci Resolve Mini Panel, DaVinci Resolve 15, Adobe Premiere Pro software on the post production desk.