Promotional Film Production


Promotional film production is a process where a product is captured on a video with professional equipments to promote it in detail. Production companies, and commercial agencies believe it is the most remarkable way to promote a product, brand, target audience of a service. Promotional films are more detailed and more extended video visuals than ad films. One of the most indispensable features of promotional film production is camera and lighting. Other professional shooting equipment can vary according to production plans. For example, if the customer requests a bird’s-eye view of a factory, the material to be used must be selected in accordance with this request. Drones are one of the greatest saviors of this kind of high image demand. Images can be taken with high-resolution camcorders mounted in Full HD and high-frame shots. Clients can differentiate the production process however they want. Production companies can revise the budget discussed in the face of these surprise demands. The company, product promotion film production is carried out according to the sector of the client, foreign rivals in the same sector and the brief about the production process. Then the cast is created if necessary. Coarse drawings are prepared for the project, and the promotional film is prepared on table.


Filming process sometimes takes one day, but sometimes months. This period is shaped entirely according to the demands of the customer. During the filming process, the production team prepares the shooting environment before the director, the cinematographer, the art director, the other cast team arrive at set. With the director starting the first plan shooting, the shots begin and end with the installation on table. At the beginning of the post-production stage, voice-over service is one of the most important issues. In the course of the post production, voice-over is recorded by the voice talent the client approved to be on this project. You can watch the sample Promotional films we have prepared for many companies in Turkey.

Frequently Asked Questions

Promotional film production services have recently started to be used under the title of visual output. As BiberSA Production, we produce promotional films and post-production services are included within this service. We manage the project all the way through to the end. We take care of the script-writing, storyboard, voice-over, post-production, art direction, cinematography, makeup and equipment supply. The most important cornerstone of the promotional film production service is the ‘idea’. It is always the idea that makes the money. One of the most important services of commercial film production is the voice-over. The choice of the voice determines the fate of the advertisement.

Promotional film shootings are done on the field, in the studio or on plateaus. The location determination is made based on the scenario. Light is adjusted according to the concept of the promotional film in the rented field. After pilot shooting and light adjustments, the advertisement is completed in the direction of the scenario. The shooting process includes makeup, audio shots, lights, cameras, and other studio equipment. The shooting process must proceed by recording photos or videos. In the shooting process, the video that we call backstage video is done to make a story out of the shooting process, and it is included in this service. As BiberSA Production, we manage the projects in the best way by providing the best team and the best equipment logic in order to provide quality service to our clients by managing the promotional shooting process in the best way possible.

The post-production phase is the next stage after the shooting process. Why “post”? Because this process is where revisions are abundant, and the scenes about the film are visible to the client. All post production processes are managed at studio. With the help of various video editing programs, the editing, color correction, color grading and assembly processes of the promotional film are managed. These processes are all called post-production. We have the most professional team when it comes to post production in Turkey. We deliver your projects at the promised time, and we provide unlimited revision support.

Since many additional services make up the promotional film production service, the prices of promotional films are not fixed. Budget work is carried out according to the thoughts in the mind of the advertiser or the screenwriter. After the scenario is determined and storyboard work is done in commercial film productions, the definite budget is worked out. The following survey is conducted with the clients while discussing the budget work.

1- In which media do you intend to publish your promotional film?
2- Do you want to use only photo images in your promotional film?
3- Do you want to use only the actual video images in your promotional film?
4- Do you want to use real people that requires a cast, such as actors, reporters in your promotional film?
5- Can you please give a detailed brief about your brand?
6- What do you want your brand, service or product to come to forefront?
7- Could you please list the first three commercials that you said you liked before? This survey is only a few of the questions long.

In line with these questions, we determine what kind of promotional film you need or want.