{"id":11291,"date":"2019-02-19T01:22:48","date_gmt":"2019-02-18T22:22:48","guid":{"rendered":"https:\/\/bibersa.com\/?p=11291"},"modified":"2023-04-16T21:50:35","modified_gmt":"2023-04-16T18:50:35","slug":"kurumsal-seslendirme-sanatcilari","status":"publish","type":"post","link":"https:\/\/bibersa.com\/en\/blog\/what-is-a-commercial-voice-actor\/","title":{"rendered":"Corporate Voice Over Artists and Brand Image Voice Over"},"content":{"rendered":"

We see and hear the advertisements of many brands, products and services in advertising belts on television, social media and radio. A lot of commercials and announcements revealing the difference of brand products and services with different scenarios and recipes. Each institution writes different advertising scenarios for their brand, product and service. One of the most difficult processes for advertising scenarios is who should be the voice of this scenario? Because while doing a corporate voiceover, the image of the brand is also in question. In other words, while making corporate voiceovers, brand image voiceovers are also carried out.<\/strong><\/p>\n

For all these reasons, choosing a voice actor is as difficult as producing the commercial script and idea.<\/strong> hundreds of sounds<\/a> Which voice will give the right voice to the advertisement scenario written? Who will represent this brand, product or service in television, social media and radio advertisements?<\/p>\n

In this regard, it seems very difficult to listen to the voice actors in the voice bank of the voice-over agencies and choose the voice that will give a voice to your advertisement scenario among hundreds of voices. This is where the concept of corporate voice comes into play. <\/strong>Corporate voice; means the voice identified with the brand, product and service. For example, Ali Poyrazo\u011flu sang Turkcell commercials for a certain period of time. Ali Poyrazo\u011flu was the corporate voice of Turkcell. Of course, while this situation provided the brand awareness in the long term, it caused the voice actor to appreciate the stamp price. There are hundreds of examples like this that we have heard in the media. In addition, Turkcell's work with Ali Poyrazo\u011flu and its brand image voiceover caused Turkcell's confidence in the eyes of consumers to increase. Because familiar sounds trigger a sense of confidence.<\/p>\n

Choosing Voice for Corporate Voiceover N<\/strong>eye Caution?<\/h2>\n

Your brand, product or service establishes contact with the target audience through various channels. for example promotion film<\/a> or if you have a commercial, you will contact your target audience on television and social media. You contact with switchboard announcements at your telephone exchange, and with radio advertisements on the radio medium. Who should be the voice you contact, aka your corporate voice? Why is this so important? Because the stability of corporate content such as voice over, logo, jingle is very important in brand awareness.<\/p>\n

Announcing your brand, product and service consistently with the same logo, same sound, same jingle has achieved lasting successful results in human memory in the past. For this reason, it is the most important investment you will make in your brand, which will be resigned from a tried and fruitful experience. Professionals should undoubtedly be consulted in the selection of corporate voice and voice over agencies<\/a> should be consulted on this matter. For example, if the script contains some humor, a voice actor who will convey that joke to the audience should be preferred.<\/p>\n

BiberSA Prod\u00fcksiyon 20 y\u0131l\u0131 a\u015fk\u0131nd\u0131r seslendirme sekt\u00f6r\u00fcnde var olan ve dolay\u0131s\u0131yla tek ba\u015f\u0131na bir ara\u015ft\u0131rma konusu olacak kadar k\u00f6klenmi\u015f bir \u015firkettir. BiberSA Prod\u00fcksiyon’a ait Ses Bankas\u0131’ndaki ses se\u00e7imine bakarak kurumsal seslendirmeden ses se\u00e7imi ile ilgili olarak birka\u00e7 bilgi edindik. Buna g\u00f6re Ses bankas\u0131ndan T\u00fcrkiye\u2019de \u015firketlerin %54 l\u00fck bir k\u0131sm\u0131 ses rengi olarak bas ve bariton sesleri tercih ediyor. Baz\u0131 ajanslarda bu sesin kar\u015f\u0131l\u0131\u011f\u0131 tok sesler olarak kar\u015f\u0131l\u0131k buluyor. Geri kalan %27’lik k\u0131s\u0131m tenor sesleri tercih ederken, %19’luk k\u0131s\u0131m ise soprano, mezzo soprano ve alto sesleri kurumsal ses olarak tercih ediyor*.<\/p>\n

To sum up, the points to be considered in the selection of sound for corporate voice over are as follows:<\/p>\n