Advertising films are a very important marketing tool to promote products or services. However, making a commercial is a very complex process and involves many steps. Following these steps correctly is very important for the success of commercial film production. Here's more information on the steps to follow when making a commercial:<\/p>\n
The commercial film preparation process consists of several steps. First, the target audience of the ad is determined and a scenario is prepared for the target audience. After the script is prepared, the shooting locations are determined and the necessary equipment is provided. In addition, the actors and production team to be used in the advertisement are determined.<\/p>\n
Advertising film shooting is the most important step of the production. During shooting, attention is paid to technical details such as camera angles and lighting. It is also very important to use a language suitable for the target audience of the advertisement and to keep the narration simple.<\/p>\n
The equipment used in the commercial film is very important to obtain a quality product. Choosing the right equipment such as professional cameras, microphones and lighting equipment will increase the quality of the advertisement.<\/p>\n
The commercial film production continues after the completion of the shooting. Editing, one of the post-production steps, ensures the most effective use of footage. In addition, the music and sound effects to be used in the advertisement are added during post-production.<\/p>\n
In short, making a commercial is a very laborious process, but if the right steps are followed, very successful results can be achieved. Correctly determining the steps to be followed in making commercials is critical to obtaining a quality and effective commercial film.<\/p>\n
Of course, it is not considered necessary to carry out all these processes inhouse, that is, in-house, and maintain its existence as a department, since it is both costly and continuous commercial films are not prepared. Preparing the commercial film and then the commercial voice-over service is undertaken by a professional advertising agency and subsequently the advertisement voice-over service is undertaken by the voice-over and dubbing agencies. Or a production sits at the table for both.<\/strong><\/p>\n As known commercials<\/a>It is one of the most effective tools prepared for audio and visual communication tools and used for promotional purposes. Therefore, when watched, it increases the interest of customers about the brand and company. For years, it has sold every product imaginable, household products, goods\/services, political campaigns, etc. Advertising films were used to sell. Even today, these ads are not broadcast on the TV channel, but on the web \u2013YouTube<\/a> etc.- since it has the chance to be published, reaching the target audiences can be much faster. Today, television media has been replaced by the internet and social media. Now these films are made in accordance with these channels. In addition, we can see that these films are also used effectively as teasers in conferences and exhibitions.<\/p>\n Before we talk about the commercial film production stages, we would like to introduce the people involved in a project in the film production process:<\/p>\n <\/p>\n The steps to be followed in the commercial film production process with these people who will be involved in your project will be as follows:<\/p>\n The first step in making a commercial should be to get a brief by interviewing the customer. This step is one of the most important steps in the commercial film production process and is very critical for the success of commercial film production.<\/p>\n Interviewing with the customer is important to understand the purpose and message of the commercial. This interview helps to get the basic information for preparing the script of the commercial. Meeting with the customer and determining a suitable language and expression style for the advertisement are determined in this step.<\/p>\n At this stage, the customer and the manufacturer; It is a step where topics such as marketing objectives, target audience to reach, brand image, expectations from the project are discussed. There should be open communication between the agency and the firm.<\/p>\n The result of this step is a detailed advertising concept, along with the budget and timelines submitted by the production company, and the production phase begins.<\/p>\n\n
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First Step for Preparing a Commercial Film: Interviewing with the Customer & Taking a Brief<\/h2>\n
Second Step Production Process for Commercial Film Preparation (Text Creation & Storyboard)<\/h2>\n