{"id":6392,"date":"2016-12-18T18:25:42","date_gmt":"2016-12-18T15:25:42","guid":{"rendered":"https:\/\/bibersa.com\/?p=6392"},"modified":"2023-05-01T10:22:52","modified_gmt":"2023-05-01T07:22:52","slug":"reklam-seslendirme-teknikleri","status":"publish","type":"post","link":"https:\/\/bibersa.com\/en\/blog\/advertising-voiceover-techniques\/","title":{"rendered":"Advertising Voice Over Techniques"},"content":{"rendered":"
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Advertising voice over techniques, ad voice success; Therefore, it is the most important factor affecting the success of the advertisement. Professionally produced advertising is a production job. From the visual and graphic works of the advertisement; everything should be in harmony so that the advertisement is impressive.<\/strong><\/p>\n

In this production, the visual design of the advertisement is a separate issue, the vocalization of the advertisement is a separate issue. Advertising voiceover techniques are one of the most important elements that provide the auditory power of the advertisement. So what are the advertising voice-over techniques? Do we need to apply all advertising voiceover techniques? But first, what is commercial voiceover and where exactly does the commercial end up in production?<\/p>\n

Advertising voice-over;<\/a> It is an important service needed by film companies, production companies, advertising agencies and institutions that actively produce video advertisements for promotional and commercial purposes. For the promotional and commercial videos we mentioned, we can give many more examples such as promotional films, commercials, television advertisements, viral advertisements, radio advertisements, switchboard announcements. For such projects, media producers receive the necessary voice-over service through the voice-over agency after preparing the visual content of the video.<\/p>\n

There are certain criteria that these service agencies pay attention to, such as sound selection, emphasis and intonation, sound design and commercial music suitable for the advertising scenario and intonation. In addition, agencies are voice-over in order to do professional work. voice director<\/a> They prefer to work with Because the director records with the artist in the dubbing studio, and thus, by intervening immediately in the necessary places, he completes the work in the shortest time possible.<\/p>\n

What are Advertising Voice Over Techniques?<\/h2>\n

In general, advertising voice-over techniques consist of the rules that every voice actor should pay attention to when performing voice-overs. After all, advertising texts carry an emotion, and in order to convey this emotion, first of all, a clean voice must be used so that the message is conveyed correctly. In this case, the advertising voice-over techniques in general are as follows:<\/p>\n

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  1. Toning<\/strong>: Advertising vocalization can be appropriately reflected in the emotional tone of the advertisement when done with the right tone. Higher tones convey excitement or anger, while lower tones convey a feeling of comfort or peace.<\/li>\n
  2. Speed<\/strong>: The faster the ad text is read, the faster it will be understood by the target audience. However, increasing the speed of text can reduce legibility and highlighting. Therefore, reading at an accurate pace increases the effectiveness of the ad.<\/li>\n
  3. Emphasis<\/strong>: Highlighting certain words helps to more clearly understand the message of the ad. The right emphasis emphasizes the key message of the ad and engages the target audience.<\/li>\n
  4. Smoothness<\/strong>: During ad dubbing, fluent and smooth reading of the text helps listeners better understand the message of the ad. A continuous reading increases the credibility of the ad and leaves a more professional impression to the target audience.<\/li>\n
  5. Rapport<\/strong>: The tone of the ad should be in line with the expectations of the target audience. For example, a children's product ad should be read in a cute tone, but a health product ad might be read in a more serious tone.<\/li>\n
  6. Length of ad text: <\/strong>The length of the ad text should be adjusted appropriately given the attention span of the target audience. Long texts can cause the audience to lose their attention, so short and concise ad texts are more effective.<\/li>\n<\/ol>\n

    These techniques are important to the success of advertising voiceover and a professional voice actor<\/a> must be applied correctly.<\/p>\n

    Why are Advertising Voiceover Techniques Important?<\/h2>\n

    Advertising voiceover techniques are important in terms of the success of the advertisement and the identity of the brand. A successful voiceover for the advertisement directly affects the success of the advertisement. If we make this subject concrete, many catchy advertisements either remain in our memory or have an icon.<\/p>\n

    In addition, to list why advertising voice-over techniques are important:<\/p>\n