Ku\u015fkusuz hepimizin hayat\u0131n\u0131n olmazsa olmaz\u0131 kitle ileti\u015fim ara\u00e7lar\u0131 \u00f6nceleri radyo ve televizyonla \u015fimdilerde ise internet d\u00fcnyas\u0131yla hayat\u0131m\u0131z\u0131n vazge\u00e7ilmezleri aras\u0131na girmeyi ba\u015fard\u0131. Hayat\u0131m\u0131z\u0131n \u00e7ok b\u00fcy\u00fck bir yerini kaplayan kitle ileti\u015fim ara\u00e7lar\u0131 reklamc\u0131l\u0131k d\u00fcnyas\u0131n\u0131n da vazge\u00e7ilmezleri aras\u0131nda. Daha b\u00fcy\u00fck kitlelere ula\u015fmak i\u00e7in birbirleriyle yar\u0131\u015f halinde olan reklam d\u00fcnyas\u0131, hedef kitlenin dikkatini nas\u0131l \u00e7ekerim? Ne yaparsam daha da ak\u0131lda kal\u0131r\u0131m? Gibi sorulara cevap ararken devreye elbette ki \u015fark\u0131l\u0131 reklamlar yani di\u011fer bir ad\u0131yla jinglelar giriyor. Peki \u015fark\u0131l\u0131 reklamlar\u0131n ba\u015far\u0131l\u0131 olabilmesi i\u00e7in neler gerekir? Her \u015fark\u0131l\u0131 reklam ak\u0131lda kal\u0131r m\u0131? G\u00fcn\u00fcm\u00fczde t\u00fcketim \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 devam ederken her g\u00fcn yeni bir \u00fcr\u00fcnle kar\u015f\u0131la\u015fmak \u00e7okta \u015fa\u015f\u0131r\u0131lacak bir durum olmamakla birlikte bir \u00fcr\u00fcn\u00fcn ak\u0131lda kalmas\u0131 ve Jenerik bir marka haline gelmesi iyi bir jinglela m\u00fcmk\u00fcnd\u00fcr.<\/p>\n
Bir markan\u0131n isminin \u00fcr\u00fcnle \u00f6zde\u015fle\u015ferek \u00fcr\u00fcn\u00fcn ad\u0131 olarak an\u0131lmas\u0131 durumu olan jenerik markaya g\u00fcnl\u00fck hayat\u0131m\u0131zda s\u0131k\u00e7a rastlamak m\u00fcmk\u00fcnd\u00fcr. \u00d6rne\u011fin k\u00e2\u011f\u0131t mendillerin geneli \u201cselpak\u201d olarak an\u0131l\u0131r ya da annelerimiz margarin demek yerine gelirken \u201csana ya\u011f\u201d al derler. Bir markan\u0131n sat\u0131\u015f\u0131 i\u00e7in jenerik marka olmak \u00e7ok \u00f6nemli bir kazan\u00e7t\u0131r. Ba\u015far\u0131l\u0131 bir jingle \u00e7al\u0131\u015fmas\u0131 ise o \u00fcr\u00fcn\u00fcn Jenerik Marka olmas\u0131nda b\u00fcy\u00fck bir ad\u0131md\u0131r \u00e7\u00fcnk\u00fc melodiler insanlar\u0131n haf\u0131zas\u0131nda kelimelere g\u00f6re daha \u00e7abuk yer ederler. Bunun i\u00e7inde jingle kafa kar\u0131\u015ft\u0131rmayan, k\u0131sa ve \u00fcr\u00fcn\u00fc tan\u0131tan bir yap\u0131ya sahip olmal\u0131d\u0131r. Jingle haz\u0131rlan\u0131rken \u00f6ncelikle markan\u0131n swot analizi yap\u0131lmal\u0131d\u0131r. Swot analizinde markan\u0131n g\u00fc\u00e7l\u00fc y\u00f6nleri, zay\u0131f y\u00f6nleri, yararlanabilece\u011fi f\u0131rsatlar ve kar\u015f\u0131la\u015fabilece\u011fi tehditler de\u011ferlendirilerek \u00fcr\u00fcn\u00fcn \u00f6zellikleri belirlenir ve buna g\u00f6re en uygun jingle bestelenir. Bunlar\u0131n yan\u0131 s\u0131ra do\u011fru m\u00fczik do\u011fru beste ve do\u011fru bestecinin \u00f6nemini de vurgulamamak olmaz ama tabi ki jingle\u2019\u0131n ak\u0131lda kalabilmesi i\u00e7in dinleyicinin maruz kalma s\u00fcreside \u00e7ok \u00f6nemlidir.<\/p>\n
Jingle yap\u0131l\u0131p yay\u0131nland\u0131\u011f\u0131 andan itibaren efektif frekans olduk\u00e7a \u00f6nemlidir. Efektif frekans istenilen etkinin yani jingle i\u00e7in bak\u0131ld\u0131\u011f\u0131nda ak\u0131lda kalabilmesi i\u00e7in ka\u00e7 kere hedef kitleye ula\u015fmas\u0131 gerekti\u011fini g\u00f6sterir. Hedef kitlenin maruz kalma s\u00fcresiyle etkilenme s\u00fcresi do\u011fru orant\u0131l\u0131d\u0131r. Jingle yay\u0131nland\u0131ktan sonra \u201cDay After Recall\u201d testleri uygulan\u0131r. Bu testler reklam yay\u0131nlanmaya ba\u015flad\u0131ktan 15-24 saat sonra \u00e7\u0131kan hat\u0131rlanma oran\u0131n\u0131 belirler. B\u00f6ylelikle jingle\u2019\u0131n ba\u015far\u0131s\u0131da belirlenmi\u015f olur. D\u00f6nemini a\u015f\u0131p g\u00fcn\u00fcm\u00fcze kadar gelmi\u015f ve dillere pelesenk olmu\u015f onlarca jingle d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde bisk\u00fcvi denince akla hemen onu ad\u0131 geliyorsa, Ak\u015fama babac\u0131\u011f\u0131n\u0131zdan unutmay\u0131p \u00fclker getirmesini istiyorsan\u0131z, P\u0131narla b\u00fcy\u00fcyorsak ya da Ko\u00e7ta\u015f\u2019a gidip evimizi \u00e7ok seviyorsak bu \u015f\u00fcphesiz ki ba\u015far\u0131l\u0131 bir jingle \u00fcretim s\u00fcrecinin ger\u00e7ekle\u015fti\u011fini g\u00f6sterir. Bu bir nevi Jingle firmas\u0131n\u0131n da bir ba\u015far\u0131s\u0131d\u0131r.<\/p>\n
T\u00fcrkiye\u2019de Jingle yapan firmalar d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde jingle uygulamalar\u0131 ve kalite de\u011fi\u015fkenlik g\u00f6sterebilir. Jingle firmalar\u0131 genellikle ak\u0131lda kalma ve hat\u0131rlanma oran\u0131n\u0131 y\u00fckseltme odakl\u0131 olarak \u00e7al\u0131\u015f\u0131rlar. Ak\u0131lda kalma oran\u0131n\u0131 artt\u0131rmak i\u00e7in zengin bir altyap\u0131 \u00e7al\u0131\u015fmas\u0131 gerekir. Yap\u0131lan \u00e7al\u0131\u015fmaya ve \u00e7al\u0131\u015f\u0131lan firmaya g\u00f6re fiyatland\u0131rmalar de\u011fi\u015fkenlik g\u00f6sterebilir.<\/p>\n
\u0130stanbul bu sekt\u00f6rde d\u00fcnya s\u0131ralamas\u0131nda iyi bir yere sahip olup bu sekt\u00f6rde \u00e7al\u0131\u015fma yapan firmalar g\u00fcn\u00fcm\u00fczde g\u00fcnden g\u00fcne artmaktad\u0131r.<\/p>\n
\u00dcretim a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda bir jingle\u2019\u0131n \u00fcretim s\u00fcreci aranj\u00f6r\u00fcnden bestecisine, bestecisinden vokaline kadar iyi bir iekip i\u015fidir ve bu ekip uyumlu oldu\u011fu s\u00fcrece ba\u015far\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r.<\/p>\n
Jingle st\u00fcdyolar\u0131nda seslendirme st\u00fcdyolar\u0131nda oldu\u011fu gibi 2 b\u00f6l\u00fcm bulunmaktad\u0131r. Bunlar s\u00f6z\u00fcn ve m\u00fczi\u011fin yaz\u0131l\u0131p d\u00fczenlendi\u011fi teknik masa ve vokalin jingle\u2019\u0131 seslendirdi\u011fi seslendirme odas\u0131d\u0131r.<\/p>\n
T\u00fcm ekip teknik masada bir araya gelerek s\u00f6zler ve m\u00fczik olu\u015fturulur ard\u0131ndan vokalist seslendirme odas\u0131nda seslendirmeye ge\u00e7erek jingle ana hatlar\u0131yla olu\u015fturulur. Sesler d\u00fczenlenmek \u00fczere yeniden teknik masaya d\u00f6n\u00fcl\u00fcr. Teknik masada gerekli d\u00fczenlemeler yap\u0131ld\u0131ktan sonra sesler reklam veren firmaya g\u00f6nderilir firma jingle\u2019\u0131 onaylarsa jingle radyo televizyon ve internet arac\u0131l\u0131\u011f\u0131yla dinleyici kitlenin be\u011fenisine sunulur jingle\u2019\u0131n dillere dolanmas\u0131 ve hat\u0131rlanma oran\u0131 t\u00fcketicinin sat\u0131n alma davran\u0131\u015flar\u0131na yans\u0131yorsa bu ba\u015far\u0131l\u0131 bir jingle demektir.<\/p>","protected":false},"excerpt":{"rendered":"
Ku\u015fkusuz hepimizin hayat\u0131n\u0131n olmazsa olmaz\u0131 kitle ileti\u015fim ara\u00e7lar\u0131 \u00f6nceleri radyo ve televizyonla \u015fimdilerde ise internet d\u00fcnyas\u0131yla hayat\u0131m\u0131z\u0131n vazge\u00e7ilmezleri aras\u0131na girmeyi ba\u015fard\u0131. Hayat\u0131m\u0131z\u0131n \u00e7ok b\u00fcy\u00fck bir yerini kaplayan kitle ileti\u015fim ara\u00e7lar\u0131 reklamc\u0131l\u0131k d\u00fcnyas\u0131n\u0131n da vazge\u00e7ilmezleri aras\u0131nda. Daha b\u00fcy\u00fck kitlelere ula\u015fmak i\u00e7in birbirleriyle yar\u0131\u015f halinde olan reklam d\u00fcnyas\u0131, hedef kitlenin dikkatini nas\u0131l \u00e7ekerim? Ne yaparsam daha da […]<\/p>\n","protected":false},"author":2,"featured_media":10185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1720],"tags":[],"class_list":["post-10184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-jingle"],"featured_image_src":{"landsacpe":["https:\/\/bibersa.com\/wp-content\/uploads\/2018\/07\/jingle-st\u00fcdyolar\u0131-ve-\u015eark\u0131l\u0131-reklam.png",674,445,false],"list":["https:\/\/bibersa.com\/wp-content\/uploads\/2018\/07\/jingle-st\u00fcdyolar\u0131-ve-\u015eark\u0131l\u0131-reklam.png",463,306,false],"medium":["https:\/\/bibersa.com\/wp-content\/uploads\/2018\/07\/jingle-st\u00fcdyolar\u0131-ve-\u015eark\u0131l\u0131-reklam-300x198.png",300,198,true],"full":["https:\/\/bibersa.com\/wp-content\/uploads\/2018\/07\/jingle-st\u00fcdyolar\u0131-ve-\u015eark\u0131l\u0131-reklam.png",2000,1321,false]},"_links":{"self":[{"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/posts\/10184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/comments?post=10184"}],"version-history":[{"count":0,"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/posts\/10184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/media\/10185"}],"wp:attachment":[{"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/media?parent=10184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/categories?post=10184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/tags?post=10184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}