{"id":6381,"date":"2016-12-17T23:32:33","date_gmt":"2016-12-17T20:32:33","guid":{"rendered":"https:\/\/bibersa.com\/?p=6381"},"modified":"2023-03-24T11:36:54","modified_gmt":"2023-03-24T08:36:54","slug":"jingle-nedir-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/bibersa.com\/es\/blog\/como-hacer-musica-jingle\/","title":{"rendered":"Jingle Nedir? Jingle M\u00fczik Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\">\r\n\t<div class=\"wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><a href=\"https:\/\/bibersa.com\/es\/jingle-publicidad\/\">Jingle Nedir?<\/a> \u0130ngilizce k\u00f6kenli bir kelime olup T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 \u201c\u00e7an sesi\u201d demektir ve medya \u00fcretimi sekt\u00f6r\u00fcnde \u015fark\u0131l\u0131 reklamlar ve melodili k\u0131sa m\u00fcziklerden \u201cJingle M\u00fczik\u201d ismiyle bahsedilmesi \u201c<a href=\"https:\/\/bibersa.com\/es\/jingle-publicidad\/\">Jingle<\/a>\u201d i\u00e7in kendine yayg\u0131n bir kullan\u0131m alan\u0131 olu\u015fturmu\u015ftur. Bu yaz\u0131m\u0131zda jingle\u2019\u0131n sekt\u00f6r\u00fcm\u00fczdeki teknik anlam\u0131ndan, \u00f6neminden ve nas\u0131l yap\u0131ld\u0131\u011f\u0131ndan bahsedece\u011fiz.<\/p>\n<p>Reklam sekt\u00f6r\u00fcn\u00fcn en etkili kullan\u0131m\u0131 \u015f\u00fcphesiz dikkat \u00e7ekici videolar ve bu videolar\u0131n en etkili oyuncular\u0131ndan biri de jingle m\u00fcziklerdir. M\u00fczikler reklam\u0131n enerjisini, imaj\u0131n\u0131, karakterini de\u011fi\u015ftirip dinleyicinin haf\u0131zas\u0131nda kal\u0131c\u0131 bir mesaj olu\u015fturman\u0131n yan\u0131 s\u0131ra, \u00f6nemli bir amaca da hizmet ediyor. M\u00fc\u015fterilerin ilgisini \u00e7ekmek. Unutulmaz bir melodi kendini bilin\u00e7alt\u0131n\u0131za g\u00f6mebilir ve ilk duyulmas\u0131ndan sonra \u00e7ok uzun bir s\u00fcre boyunca hat\u0131rlanabilir.<\/p>\n<p>Uzun bir s\u00fcredir markalara \u00f6zel olarak haz\u0131rlanan, <a href=\"https:\/\/bibersa.com\/es\/jingle-publicidad\/\" target=\"_blank\" rel=\"noopener sponsored\">marka m\u00fczikleri<\/a>, kurumsal m\u00fczikler ve \u015fark\u0131l\u0131 reklam m\u00fcziklerinin hepsi jingle m\u00fczik ad\u0131 alt\u0131nda yer al\u0131r ve televizyon, radyo, sosyal medya gibi mecralarda yay\u0131nlanarak m\u00fc\u015fterilerin ilgi oda\u011f\u0131 olup dillere dolanmay\u0131 ba\u015far\u0131r.<\/p>\n<h2>Jingle M\u00fczik i\u00e7in Ba\u015far\u0131 Kriterleri Nelerdir?<\/h2>\n<p>Yap\u0131lan \u201cDay After Recall\u201d testleri sonras\u0131nda -reklam\u0131 televizyonda yay\u0131nland\u0131ktan 24 saat sonra g\u00f6rd\u00fc\u011f\u00fcn\u00fc hat\u0131rlayan ki\u015filerin y\u00fczdesini \u00f6l\u00e7en testtir. Etkili bir <a href=\"https:\/\/bibersa.com\/es\/jingle-publicidad\/\">jingle m\u00fczik<\/a> e\u015fli\u011finde haz\u0131rlanan reklamlar\u0131n yay\u0131nlanmaya ba\u015flad\u0131ktan 15-24 saat sonra hat\u0131rlanma oranlar\u0131 \u00e7ok daha y\u00fcksek \u00e7\u0131km\u0131\u015ft\u0131r. Yani ak\u0131lda kal\u0131c\u0131 m\u00fcziklerle haz\u0131rlanan reklamlar\u0131n m\u00fc\u015fteriler taraf\u0131ndan hat\u0131rlanma oranlar\u0131n\u0131n artmas\u0131 al\u0131\u015fveri\u015fteki davran\u0131\u015flar\u0131n\u0131 da etkilemektedir.\u00a0 Ba\u015far\u0131l\u0131 bir jingle m\u00fczik i\u00e7in genel kriterler \u015fu \u015fekildedir:<\/p>\n<ul>\n<li><strong>Yap\u0131lan i\u015f i\u00e7in uygunluk:<\/strong> Jingle m\u00fczi\u011fi, markan\u0131n ad\u0131na, sekt\u00f6r\u00fcne; k\u0131saca markan\u0131n do\u011fas\u0131na uygun olmal\u0131d\u0131r. \u00d6rne\u011fin, bir \u00e7ocuk \u00fcr\u00fcn\u00fc reklam\u0131 i\u00e7in yap\u0131lan jingle m\u00fczi\u011fi ile yeti\u015fkin \u00fcr\u00fcnlere \u00f6zel \u00fcr\u00fcnler i\u00e7in kurgulanan jingle m\u00fczi\u011fi farkl\u0131 tonlarda olmal\u0131d\u0131r.<\/li>\n<li><strong>Hat\u0131rlanabilirlik<\/strong>: Jingle m\u00fczik, ak\u0131lda kal\u0131c\u0131, basit melodilerden olu\u015fmal\u0131, dinleyicinin zihninde kal\u0131c\u0131 olmal\u0131d\u0131r. Burada seslendirme y\u00f6netmeni ve <a href=\"https:\/\/www.sesbankasi.com\/ses-bankasi\/\" target=\"_blank\" rel=\"noopener sponsored\">jingle vokallerinin<\/a> de\u00a0deneyimi \u00f6nemlidir.<\/li>\n<li><strong>Duygusal etki:<\/strong> Jingle m\u00fczi\u011fi, reklam i\u00e7in yap\u0131l\u0131r. Reklam\u0131n do\u011fas\u0131 gere\u011fi olumsuz duygulara yer yoktur.\u00a0 Reklam m\u00fczikleri olumlu bir duygu yaratmal\u0131d\u0131r. Bu nedenle, reklam m\u00fczi\u011fi genellikle olumlu bir atmosfer yaratmak i\u00e7in mutlu, enerjik ve hareketli olur.<\/li>\n<li><strong>Hedef Kitleye Hitap:<\/strong> Reklam\u0131n hedef kitlesi, jingle m\u00fczik i\u00e7in de hedef kitledir. Marka, hizmet ya da \u00fcr\u00fcn\u00fcn hitap etti\u011fi cinsiyet, demografik yap\u0131 tahlil edilmeli, jingle m\u00fczikler bu yap\u0131ya uygun olarak se\u00e7ilmelidir.<\/li>\n<li><strong>Ses kalitesi:<\/strong> Seslendirme hizmetlerinin hepsinde oldu\u011fu gibi jingle m\u00fczik i\u00e7in de ses kalitesi, ba\u015far\u0131n\u0131n anahtar\u0131d\u0131r. Bu nedenle jingle m\u00fczikleri, profesyonel bir seslendirme st\u00fcdyosundan, tecr\u00fcbeli bir seslendirme y\u00f6netmeni e\u015fli\u011finde ve jingle seslendirme sanat\u00e7\u0131lar\u0131 ile ortaya \u00e7\u0131kmal\u0131d\u0131r.<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\">\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" title=\"Jingle Nedir? Nas\u0131l yap\u0131l\u0131r?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7BkAx7NoVeU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\">\r\n\t<div class=\"wpb_text_column wpb_content_element wpb_custom_7c91d232724f73626cc933bd95b25ff0\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h2>Jingle Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n<p>Jingle m\u00fczik, \u201cstok \/ haz\u0131r m\u00fczik\u201d ve \u201c\u00f6zg\u00fcn m\u00fczik\u201d ile iki farkl\u0131 \u015fekilde haz\u0131rlanmaktad\u0131r. Bu iki jingle yap\u0131m \u015fekli aras\u0131nda se\u00e7im, genelde proje sahibine ba\u011fl\u0131d\u0131r. Jingle yap\u0131m a\u015famas\u0131 ise yukar\u0131da BiberSA Prod\u00fcksiyon st\u00fcdyosunda \u00e7ekilen videomuzda yer al\u0131yor. Bir markaya haz\u0131rlanan jingle\u2019\u0131 bu k\u0131sa video ile ad\u0131m ad\u0131m anlatmaya \u00e7al\u0131\u015ft\u0131k.<\/p>\n<h3><strong>Stok \/ Haz\u0131r M\u00fczikler ile Jingle Yap\u0131m\u0131<\/strong><\/h3>\n<p>\u201cStok m\u00fczikler\u201d di\u011fer ad\u0131yla \u201chaz\u0131r m\u00fczikler\u201d, \u00f6nceden olu\u015fturulmu\u015f, \u00e7e\u015fitli tarz ve kategorilerde m\u00fcziklere verilen sekt\u00f6rel bir isimdir. Bir markaya \u00f6zel olarak \u00fcretilen m\u00fczik eserlerine g\u00f6re daha uygun fiyatl\u0131 ve daha \u00e7e\u015fitli olmas\u0131 sebebi ile tercih edilmektedir.<\/p>\n<p>Bu \u00e7al\u0131\u015fmalarda ajanslar m\u00fc\u015fteriden ald\u0131klar\u0131 briefler do\u011frultusunda projeye uyaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen bir ka\u00e7 m\u00fczikten uygun olan\u0131n\u0131 ilgili ki\u015finin se\u00e7mesinin ard\u0131ndan o m\u00fczi\u011fe uygun \u015fark\u0131 s\u00f6zleri yaz\u0131l\u0131r ve gerekli onaylardan sonra proje hayata ge\u00e7irilir. Burada \u00f6nemli olan, ajanslar\u0131n stok m\u00fcziklerinin telif hakk\u0131n\u0131 almas\u0131 ve projeyi m\u00fc\u015fteriye teslim ederken bu haklar\u0131n muvafakatnamesinin imzal\u0131 ve ka\u015feli olarak teslim edilmesidir. Ancak bu \u015fekilde reklam projeleri farkl\u0131 yay\u0131n mecralar\u0131nda yasal engellere tak\u0131lmadan rahat\u00e7a yay\u0131nlanabilir.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u00d6zel \/ \u00d6zg\u00fcn M\u00fczikler ile Jingle Yap\u0131m\u0131<\/strong><\/h3>\n<p>\u00d6zel veya \u00f6zg\u00fcn jingle m\u00fczik olarak adland\u0131r\u0131lan m\u00fczikler, \u00fczerinde \u00e7al\u0131\u015f\u0131lacak proje i\u00e7eri\u011fine g\u00f6re s\u0131f\u0131rdan bestelenen ve sadece proje sahibi firmaya ait olacak olan m\u00fcziklerdir. Dolay\u0131s\u0131yla m\u00fc\u015fteriden al\u0131nacak detayl\u0131 briefler melodinin duygusunu ve tarz\u0131n\u0131 belirlemek i\u00e7in \u00e7ok \u00f6nemlidir. Stok m\u00fczikle yap\u0131lan bir jingle \u00e7al\u0131\u015fmas\u0131na g\u00f6re \u00f6zg\u00fcn m\u00fcziklerle yap\u0131lan \u00e7al\u0131\u015fmalar daha y\u00fcksek b\u00fct\u00e7elere mal olmaktad\u0131r ancak marka a\u00e7\u0131s\u0131ndan d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde haz\u0131rlanan melodi o marka i\u00e7in imza niteli\u011fi ta\u015f\u0131r ve insanlar\u0131n akl\u0131nda kaliteli ve \u00f6zg\u00fcn bir imaj olu\u015fturur.<\/p>\n<p>\u00d6zel m\u00fczik ile haz\u0131rlanan jingle \u00e7al\u0131\u015fmalar\u0131nda \u00f6ncelikle marka i\u00e7in birka\u00e7 alternatifli s\u00f6z yaz\u0131l\u0131r ve onaylanan s\u00f6zler \u00fczerine ana melodi ortaya \u00e7\u0131kar\u0131l\u0131r. Proje \u00e7al\u0131\u015fmalar\u0131 bitirilirken markaya \u00f6zel haz\u0131rlanan m\u00fczikler iste\u011fe g\u00f6re s\u00fcreli veya s\u00fcresiz olarak marka ad\u0131na tescil ettirilmeli, t\u00fcm telif haklar\u0131 imzal\u0131 ve ka\u015feli olarak markaya teslim edilmelidir.<\/p>\n<p>Stok m\u00fczik veya \u00f6zg\u00fcn m\u00fczikle yap\u0131lan jingle \u00e7al\u0131\u015fmalar\u0131nda son a\u015fama, vokal se\u00e7imi ve okumad\u0131r. Jingle, melodiye uygun vokal taraf\u0131ndan okumas\u0131 yap\u0131larak, \u015fark\u0131l\u0131 reklam ortaya \u00e7\u0131km\u0131\u015f olur. Ayr\u0131ca bir jingle i\u00e7in yap\u0131m s\u00fcresi e\u011fer stok m\u00fczik tercih edilmi\u015fse genelde bir i\u015f g\u00fcn\u00fc s\u00fcrer ancak \u00f6zg\u00fcn m\u00fcziklerin kullan\u0131m\u0131nda jingle haz\u0131rlamak g\u00fcnlerce, hatta haftalarca s\u00fcrebilir.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div><\/div><\/div><div class=\"vc_row wpb_row row top-row vc_custom_1668025623464\"><div class=\"vc_column_container col-md-12\"><div class=\"wpb_wrapper vc_column-inner\"><div class=\"vc_btn3-container vc_btn3-center vc_custom_1679642477490 vc_do_btn\" >\r\n\t<a class=\"vc_btn3 vc_btn3-shape-round vc_btn3-block wpb_custom_6687b26f39488ddbb85ddb3c1ce8e111 vc_btn3-icon-left btn btn-borders btn-xl btn-success\" href=\"https:\/\/bibersa.com\/es\/jingle-publicidad\/\" title=\"\"><i class=\"vc_btn3-icon vc-material vc-material-info\"><\/i> Jingle \u00d6rneklerini Dinlemek i\u00e7in T\u0131klay\u0131n\u0131z<\/a>\t<\/div>\r\n<\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Jingle Nedir? \u0130ngilizce k\u00f6kenli bir kelime olup T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 \u201c\u00e7an sesi\u201d demektir ve medya \u00fcretimi sekt\u00f6r\u00fcnde \u015fark\u0131l\u0131 reklamlar ve melodili k\u0131sa m\u00fcziklerden \u201cJingle M\u00fczik\u201d ismiyle bahsedilmesi \u201cJingle\u201d i\u00e7in kendine yayg\u0131n bir kullan\u0131m alan\u0131 olu\u015fturmu\u015ftur. Bu yaz\u0131m\u0131zda jingle\u2019\u0131n sekt\u00f6r\u00fcm\u00fczdeki teknik anlam\u0131ndan, \u00f6neminden ve nas\u0131l yap\u0131ld\u0131\u011f\u0131ndan bahsedece\u011fiz. Reklam sekt\u00f6r\u00fcn\u00fcn en etkili kullan\u0131m\u0131 \u015f\u00fcphesiz dikkat \u00e7ekici videolar ve [...]","protected":false},"author":2,"featured_media":6382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1720],"tags":[],"class_list":["post-6381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-jingle"],"featured_image_src":{"landsacpe":["https:\/\/bibersa.com\/wp-content\/uploads\/2016\/12\/jingle-nedir-nas\u0131l-yap\u0131l\u0131r.jpg",650,433,false],"list":["https:\/\/bibersa.com\/wp-content\/uploads\/2016\/12\/jingle-nedir-nas\u0131l-yap\u0131l\u0131r.jpg",463,308,false],"medium":["https:\/\/bibersa.com\/wp-content\/uploads\/2016\/12\/jingle-nedir-nas\u0131l-yap\u0131l\u0131r.jpg",300,200,false],"full":["https:\/\/bibersa.com\/wp-content\/uploads\/2016\/12\/jingle-nedir-nas\u0131l-yap\u0131l\u0131r.jpg",650,433,false]},"_links":{"self":[{"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/posts\/6381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/comments?post=6381"}],"version-history":[{"count":0,"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/posts\/6381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/media\/6382"}],"wp:attachment":[{"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/media?parent=6381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/categories?post=6381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bibersa.com\/es\/wp-json\/wp\/v2\/tags?post=6381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}