We see and hear the advertisements of many brands, products and services in advertising belts on television, social media and radio. A lot of commercials and announcements revealing the difference of brand products and services with different scenarios and recipes. Each institution writes different advertising scenarios for their brand, product and service. One of the most difficult processes for advertising scenarios is who should be the voice of this scenario? Because while doing a corporate voiceover, the image of the brand is also in question. In other words, while making corporate voiceovers, brand image voiceovers are also carried out.
For all these reasons, choosing a voice actor is as difficult as producing the commercial script and idea. hundreds of sounds Which voice will give the right voice to the advertisement scenario written? Who will represent this brand, product or service in television, social media and radio advertisements?
In this regard, it seems very difficult to listen to the voice actors in the voice bank of the voice-over agencies and choose the voice that will give a voice to your advertisement scenario among hundreds of voices. This is where the concept of corporate voice comes into play. Corporate voice; means the voice identified with the brand, product and service. For example, Ali Poyrazoğlu sang Turkcell commercials for a certain period of time. Ali Poyrazoğlu was the corporate voice of Turkcell. Of course, while this situation provided the brand awareness in the long term, it caused the voice actor to appreciate the stamp price. There are hundreds of examples like this that we have heard in the media. In addition, Turkcell's work with Ali Poyrazoğlu and its brand image voiceover caused Turkcell's confidence in the eyes of consumers to increase. Because familiar sounds trigger a sense of confidence.
Choosing Voice for Corporate Voiceover Neye Caution?
Your brand, product or service establishes contact with the target audience through various channels. for example promotion film or if you have a commercial, you will contact your target audience on television and social media. You contact with switchboard announcements at your telephone exchange, and with radio advertisements on the radio medium. Who should be the voice you contact, aka your corporate voice? Why is this so important? Because the stability of corporate content such as voice over, logo, jingle is very important in brand awareness.
Announcing your brand, product and service consistently with the same logo, same sound, same jingle has achieved lasting successful results in human memory in the past. For this reason, it is the most important investment you will make in your brand, which will be resigned from a tried and fruitful experience. Professionals should undoubtedly be consulted in the selection of corporate voice and voice over agencies should be consulted on this matter. For example, if the script contains some humor, a voice actor who will convey that joke to the audience should be preferred.
BiberSA Prodüksiyon 20 yılı aşkındır seslendirme sektöründe var olan ve dolayısıyla tek başına bir araştırma konusu olacak kadar köklenmiş bir şirkettir. BiberSA Prodüksiyon’a ait Ses Bankası’ndaki ses seçimine bakarak kurumsal seslendirmeden ses seçimi ile ilgili olarak birkaç bilgi edindik. Buna göre Ses bankasından Türkiye’de şirketlerin %54 lük bir kısmı ses rengi olarak bas ve bariton sesleri tercih ediyor. Bazı ajanslarda bu sesin karşılığı tok sesler olarak karşılık buluyor. Geri kalan %27’lik kısım tenor sesleri tercih ederken, %19’luk kısım ise soprano, mezzo soprano ve alto sesleri kurumsal ses olarak tercih ediyor*.
To sum up, the points to be considered in the selection of sound for corporate voice over are as follows:
- Choose a sound suitable for brand image voiceovers: The image of your brand also determines the characteristics of the voice you will choose for corporate voiceover. For example; If your brand projects a tough and serious image, you need to choose a voice with these characteristics. Similarly, if your brand's image is a friendly and caring one, you should choose a voice with these characteristics.
- Consider your target audience, in other words the demographic of the audience you will be contacting: The target audience of your brand is one of the factors that determine the tone of voice you will choose for corporate voiceover. For example; If your target audience is a young audience, you can choose an energetic and cheerful voice. If your target audience is an older audience, it would be more appropriate to choose a calmer and more relaxing voice.
- Choose a voice with proper diction: In corporate voiceover, a correct and proper diction is very important. The sound you choose can make the word accents and pronunciations correctly, ensuring that the message is conveyed correctly.
- Choose a professional sound: To create a professional image for your brand, you need to choose a professional voice. You can create a professional image for your brand by choosing a voice that can make the right accents, have proper diction, and have high intonation skills. For any voiceover service you will receive in BiberSA Production pprofessional voice actors you work with.
- Check out their references: Review the previous works and references of the voice you will choose. Choosing a voice that has worked with brands before will make you feel more confident in delivering quality work.
Choosing the right voice for corporate voiceover is very important for the success of your brand. By paying attention to the above factors, you can choose an appropriate and effective voice for your business.
According to Which Criteria Are Corporate Sound Stamps Determined?
It is thought that there are approximately three thousand people who are professionally engaged in dubbing and dubbing in Turkey**. Of course, not all of these sounds are famous and subject to stamps. A familiar sound has a stamp price. The stamp price is proportional to the popularity of the voice actor, in other words, to his fame.. So, which brand, product and service did this voice actor give voice to in the media? It's not enough to give once. We've heard and become familiar with it many times, so this should be the preferred sound to suffice. While the agency they are affiliated with determines the stamp price of some voices, some voices can determine the stamp price themselves. While determining the stamp price, of course, parameters such as the length of the text and how long the advertisement will be published in which channels play an important role.
What is Brand Image Voice Over?
Brand image voiceover is a brand personality. It expresses what a customer thinks about the brand and his perception about the brand. It ensures that the right emotional response is created, regardless of the area in which the brand is located. It reflects the way a brand speaks and communicates with its customers.
Brand image voiceover is not just a voice, it represents the personality of the brand. This personality gains a place in the mind of the customer by reflecting the values of the brand with the determined customer contact tools. Brand image develops over time with a successful brand identity strategy. Brand strategies must be consistent and sustainable for brand image success. Brand image is formed not only by the use of the product or service, but also by the interaction with the brand. With strategic marketing activities, it is possible to create a brand image that includes both existing and potential customers.
Brand image voiceover should reflect the personality and identity of the brand. Therefore, factors such as tone of voice, speed, emphasis, intonation, fluency of sentences are important for influencing the target audience of the brand. The voice actor should understand the values of the brand and use a tone that is compatible with the identity of the brand.
Since brand image vocalization is made to promote a brand itself, to promote its products or services, and to impress potential customers, these voices are associated with the brand name. Such voiceovers can be used in commercials, radio and television advertisements, social media videos, websites, telephone exchanges, corporate films and many other promotional materials.
The best way to ensure that the messages are conveyed and interpreted in the desired way among many similar companies is to position the brand image correctly and make it sustainable. Ensuring that a brand is perceived in the same way by all customers and creating a brand identity brings with it a strong image. A successful brand image manages to give the same message in the minds of all audiences. For example; Global brands such as Coca-Cola, Disney, Adidas, Nike have been able to achieve this.
To summarize the advantages of creating a strong brand image in terms of brand experience:
- It helps build brand trust and loyalty by giving a consistent message.
- It helps to establish a relationship between the target audience and the brand more easily.
- It allows to retain control and shape ideas.
- It helps develop a brand-specific style and personality.
- Supports the creation of brand community.
- It makes it easy to introduce new products under the same brand.
- It helps to establish authentic interaction and lasting relationships with customers.
- It contributes to new customer acquisition.
What is the Difference Between Image Voiceover and Advertising Voiceover?
Brand image voiceover tells the story of the brand. Strong feelings are aroused in the customer by voicing the "brand name" or "brand slogan" in advertising videos such as commercials, promotional films, viral videos. Brand image voice usually voices the brand slogan or brand name in the last part of the advertising videos. Powerful and accurately targeted voiceover means a lot to an advertisement.
Advertising voiceover is the use of image, sound and written text used to deliver the advertisement message. Choosing the appropriate voice for the brand character and advertisement scenario can be summarized as the voice that brings the advertisement text to life. The difference between advertising voiceover and image voiceover is that the slogan or brand name is voiced by a voice that is identified with the brand in image voiceover. Image voiceover is short and distinctive.
To explain with an example, the Motorola brand would be the right model. The Motorola brand used the "Hello Moto" sound at the end of all its advertisements and created an image voiceover that reached all audiences. This slogan was the first thing that came to mind about the brand. When you examine Motorola advertisements, it is immediately noticed that the advertisement texts have different content, and the image voiceovers always remain the same despite the advertisements being voiced by different voices. In this respect, image voiceover has made the brand unique by distinguishing it from advertising voiceovers. Image sei, which strengthens the brand message, also contributes to the retention of advertising voices.
Brand Image Voiceover and Corporate Voiceover Relationship
There is a close relationship between brand image and corporate voiceover. KCorporate voiceover is a communication tool that reflects the corporate identity of a brand and is used when interacting with its customers. Brand image is the perceived identity of a brand and consumers' thoughts and feelings about the brand.
The brand image is combined with the brand's corporate voice-over strategy, giving customers a sense of integrity and coherence. Corporate voiceover is a tool to reflect and strengthen the image of the brand. Brand image is shaped by factors such as a tone of voice, language, speed and emphasis through corporate voiceover.
Corporate voice over plays an important role in reaching the target audience of the brand. A corporate voice-over with the right intonation and appropriate accents helps the brand reach the target audience and leave a positive impact. For this reason, the image of the brand and its contact mass should be considered while creating a corporate voice over strategy.
According to the researches, in the selection of brand image voiceover, mainly "bass voice" and other definitions "low voice", "full voice" are preferred. Bass sounds, which are found reassuring, characteristic and charismatic by people, are impressive in brand image voiceover selection. When requesting image voiceover for your brand, you should be careful not to confuse it with brand voice. Although there are works where the same voice actor is both the brand voice and the image voice, you can ask for support from your professional voice-over agency in the selection of brand voice and brand image voiceover. The selection of the appropriate image voiceover for your brand takes place in line with the brief you will share with your agency. After the voice actor who will give life to the brand image voiceover is determined by the voiceover agency, it is presented to the customer and the image voice is selected in case of customer approval.
As a result, in order for your brand to stand out from its competitors and remain in people's memory, the brand image sound must be catchy and distinctive. You have to choose the right voice that will reflect your brand's personality, help you connect with the target audience, and differentiate you. In the selection of the image voice-over character, the sector in which your brand is located, your target audience, the communication channels used by your target audience, and your brand values are important. BiberSA Voice Over Artists You can listen to the voices of professional voice actors who are experts in their field. Remember; Finding the right voice to reflect your brand is the key to being a memorable and consistent brand.