The words Radio ID and DJ ID are terms that you are frequently exposed to while listening to the radio, but perhaps you have never heard of them as a word meaning. For this reason, let's first talk about what 'ID' means. 'ID' (pronounced ayydi) is an abbreviation of the English word “identity”. In addition to having different technical meanings, this word is also used in the media industry to refer to audio files prepared in an appropriate format, which is the "identity of the radio".
Radio and DJ ID / Jingle
The names “Radio ID” and “DJ ID” are also referred to as “radio jingle” and “DJ jingle” in the industry. Because the term jingle reminds us of marketing activities with musical works in advertising and jingles, which are used as an important tool in creating brand identity, are also an important tool in creating identity for radio and DJs.
We can say that radio and DJ IDs are 'public' promotions for radios and 'private' promotions for DJs because jingle /ID is a descriptive short musical element spoken of any station's name, frequency, channel number, DJ or show name. Over time, it has been discovered that a musical message is much more memorable than spoken messages, and it has been used frequently in the media industry. In addition, musicals are auxiliary elements in the general flow of the radio station, filling the gap between the transitions and making the listening process more exciting and fun. That's why IDs should be fun! With something crazy for the morning show or a romantic sound for the night time, radio IDs are part of the magic of the radio show. Also, a good jingle helps you create a unique identity for your radio station. After all, every radio station builds its product with the same basic tools: music, information, broadcasting personalities, contests, etc. but jingles are the way to put a personal touch on a station's sound.
The style and attitude of the radio IDs tell the listener what to expect from the station, and often a jingle produced with a slogan or positioning phrase is the most effective way to reach the listener.
Local, regional, national and web radios in Turkey receive support from voice-over agencies to create their radio IDs. The ID creation process of the radios is replaced with new ones in each new broadcasting period. Because it is not desirable to be faced with an audience that listens to the same ID for a year and gets bored. For this reason, change is inevitable at certain periods. This also applies to DJ IDs. The important thing is that the radio broadcasters in Turkey follow other radios in order to make their IDs prepared for their radios unique from other competitors. Of course, this follow-up is also the responsibility of the voice-over agency. After all, no radio or DJ wants to advertise with an unoriginal jingle.
Radio ID and DJ IDs have entered the industry language since 1994, when private radio and television broadcasting began to shine, and voice-over and dubbing agencies serving on radio ID and DJ ID have delivered many studies on this subject to private radio and television. However, besides the publishing industry, we also come across DJ IDs in the entertainment industry. Usually DJs have an ID designed by them and added as a personal signature to their work. For example, in a nightclub, the DJ broadcasts his ID's between songs, advertising them and giving the guests pleasant moments.
Works known as radio ID and DJ ID in radio broadcasting are referred to by terms such as trailer, VTR, intro in television and cinema broadcasting. However, in television broadcasting, if there is a situation that introduces the identity of the broadcast, it would not be wrong to use the term ID instead of these terms. In other words, there is no harm in using it as a TV ID.
As a result, it is a good step for innovation and change that radio broadcasters welcome their listeners with a new identity by placing ID orders in each new broadcasting period. We believe that Radio and DJ IDs in the radio broadcasting sector will increase the quality of your work and strengthen your programs. We wish you good publications with your impressive IDs.