Despite the dominance of digital channels, the human voice still has an overwhelming power over us. We need a guiding and promotional voice wherever we go, from voice mail systems where technology has entered our lives, to elevators, to traffic lights, and in all other media production sectors. Because 'Branding' and 'Brand Positioning' are undoubtedly the most important issues in the sector, and the most preferred method in this process is visual and audio advertisements prepared for different broadcasting channels. The most important role in advertisements belongs to “Brand Voice”.
I mean, the voiceovers for the commercials. Every business needs to have a strong brand voice that they use in their marketing activities. Because this helps to create a tangible vision by moving the brand forward and ensures that all marketing communications are maintained with as much consistent work as possible. “Voice Over” I mean a real person who is actually describing the scenario in the video. voice actor we're talking about. These voices can of course vary considerably based on many factors such as tone, personality, gender, accent and age. That's why it takes effort to find the perfect voice that goes side by side with your brand and target audience. Therefore, the important tip to keep in mind when starting your search is to work with a professional agency and a professional voice actor.
Professional voices will turn your video into a real success, while agencies will ensure quality service in process management. Only a professional voice talent can make you feel happiness, compassion or excitement in the video because professional voice actors know very well how to add the right voices, pauses and story flow so they always channel the emotions in the right way. When you look at it, dull and monotonous voices in narrations cannot represent any brand correctly, because they cannot give people the confidence and identity they should give to the brand, and again, only a professional voice talent adds a strong personality to the brand and makes your video stand out every time. In addition, if the experienced artists you will choose have worked on marketing and advertising projects before, their experience will be a great advantage for your project.
Where Can We Find Brand Voices?
We stated that the voice we define as the brand voice is the voice of the voice actors themselves. To these artistsVoice Over and Dubbing AgenciesIt can be accessed via . Each agency has its own sound bank and only the voices that it has contracted are brought together. While creating sound banks, the preference of the agencies will be to bring together different sound colors. Because every type of sound can be needed in this market. When choosing the brand tone in your advertising projects, companies generally check whether the artist's voice color matches the brand image.
For example, the sound sought for a toy brand is generally a higher-pitched and affectionate tone, while the sound sought for an insurance brand is a more solid and reassuring tone. Since there are much more options and master voices in the voice-over agencies, which have a large market share in Istanbul, it is possible to communicate and get offers.
Brand Sounds and Stamp Costs
The so-called stamp price is the working price of the artists, and the voice actors voicing their brand voices have the savings to set their own prices. However, they do this job of determining the price of the stamp in agreement with the voiceover agencies because they affect the media production sector. voice over agencies he knows well, so the savings on this issue are largely in the voice-over agencies.
Agency commission fee is included in the stamp price. No extra payment is made to the customer. While determining the stamp price of the Voiceover Artist, the balance of experience, supply and demand is taken into account. Sounds with extensive experience and more preferred are always more valuable and require payment at that rate.
To sum up, when preparing media content for your brand, product or service, you should definitely consider choosing a voice actor who will increase your brand value. Because brand voices will create a perception of quality on the target audience and your brand will gain value in the long run.