How to Write a Commercial Script?

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How to Write a Commercial Script?

Commercial scripts in the media production sector are prepared for advertising agency for product, service and brand, dubbing agency, to express the appropriate words in accordance with the brief given to digital agencies. Various languages ​​are used in commercial scripts. The commercials may include jargon, slang, could be institutional or fairy-tale-ish. The important thing is that the product, brand or service is written in the shortest form possible and should be emphasized in the commercial film or radio spot.


What Should Be Considered When Writing Commercial Scripts

The script should be short and descriptional. It’s the most appropriate way to write one. The short script will affect the delivery budget of the ad, and will allow the commercial to be played or watched more effectively. We use the term ‘commercial scripts’ mostly in radio commercials.In television ads, scripts are written as short commercials such as campaigns and announcements and are still covered by commercial scripts, and we use the term ‘commercial scenario’ for commercial films that require scripts. We call the scripts which is written for radio commercials, radio commercial scripts.


Radio Commercial Script Types

Radio commercial scripts are written in a theatral way. Thetral commercial scripts are mostly the scripts where multiple voice talents are included in the scenario. Commercial scripts can sometimes be written for only one person to perform. In the content of radio commercials, it could be a dialogue between two people and sometimes more than two people can be included. In the radio commercials, it is necessary to remember the ‘external sound’ which is always indispensable. The external voice always says the last word. The external voice says the name and slogan of the brand, product and service finally and ends the film.


Ready-to-use Radio Commercial Scripts

Ready-to-use radio commercial scripts are usually used when the script writer cannot think of anything else. Scripts prepared for different brands are the last savior of the writers. People who looks for these ready-to-use scripts, change a few words and then uses these scripts for their own commercials. We call this adaptation.


Commercial Script Examples

In the media production sector, we offer ready-to-use commercial scripts to be an example in national television channels.

If you review the scripts, you can determine where the emphasis is placed, which products, services stand out. It is important to remember that the script should be written by a specialist and redacted by a script writer.

There are some commercials that contain long sentences that need to be read in a single breath. For example, the scripts that are written for the Japanese cosmetics giant Platinum Vuvu.

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