How are Advertising Voiceover Fees Calculated?

In the world of advertising, good voiceover doesn't just convey a message; It also reinforces the brand's identity and creates an emotional connection to impress potential customers. However, this quality voice-over comes at a cost and ““Advertising Voice-Over Fees” This plays a critical role in determining cost. Here's information to help you understand how commercial voiceovers are priced and how your brand can best manage its voiceover budget.

Budgeting is one of the most important issues in projects prepared in the advertising industry. Because advertising content and quality may change in direct proportion to the budget allocated to advertising. For this reason, as a voice-over agency, we often receive the following questions; “How is the voice-over and dubbing work charged for all content used in television, social media and radio channels in the media production industry?”, “How much does it cost for voice-over artists to perform a voice-over?” , “How much do voice-over agencies charge?”, “Advertising voice-over fees How is it calculated? etc.

We cannot talk about a fixed pricing for budgets in the advertising industry because each project has its own variables. Therefore, do not be confused by the different budgets in the sector.

How Are Advertising Voiceover Fees Calculated?

The first factor in these price differences is the voice actor It stems from the stamp price it sets for itself. It can then be shown as reflecting the agency commission fee added by each voice-over agency. What exactly does the stamp price of the voice actor mean and how is it determined?

voice actor The stamp fee is the work fees determined by the artists for the projects they will give voice to, and these fees may vary according to the content of the project. In other words, the budget given for a 5 minute text reading will not be the same as the budget for a 1 hour text reading.

Each voice actor in the voice bank of the voice-over agencies works for a different stamp price, and this stamp price also varies depending on the experience, popularity of the artist, and whether he has a special and impressive tone, apart from the content of the project.

Voice over agencies On the other hand, a very small agency commission fee is added to this stamp price and reflected to the customer, and agreements are made over the total price. Within this agency commission fee, we can list many reasons such as studio usage fee, voiceover director fee, taxes.

Advertising voiceover fees do not vary, just for the reasons we mentioned here. If we examine in more detail; a voiceover agency for ad copy advertising voiceover fees The parameters to be considered when calculating are:

Where will the ad be published? (YM)

Let's consider single-screening channels for 1000 people at a meeting or conference, such as national television, national radio, local television, local radio, internet, social media or a non-broadcast medium. We call these broadcast media. Each of these broadcasting channels we mentioned make different budgets depending on their popularity, the number of audiences they reach, and the listening capacities of different broadcasting generations. Therefore, the channels where advertising projects will be published appear as another factor that directly affects the budgets.

• Let's say Broadcast Channel = YM.

How long will the ad run for? (YS)

In which of the broadcast channels we mentioned before, and how long the advertising projects will remain on the air is also among the factors that directly affect the voiceover fees.

• Let's say Airtime = YS.

What about the page or word count of the ad? (MU)

It is important for the voice actor and agency how many pages or how many words the advertising voice-over text consists of. Because the increase or decrease of this number will directly affect the cost of the voiceover, as it will change the usage times of the studio and the reading.

• Let's say Text Length = MU.

Who will voice the ad? (NW)

The selection of the voice actor who will voice the advertisement is also one of the important parameters in determining the advertising voiceover fees. Because, as we mentioned before, every voice has a stamp price determined by it. Because of this price, the advertising budget will be affected again.

• Let's say Stamp Price = KB.

According to these factors, we can find the total advertising voiceover fee with a formula as follows for advertising voice budgeting;

Total cost = YM (broadcast media coefficient) x YS (month/day) x MU number of (pages/words) x NW (stamp coefficient)

Although this formula is not mathematically precise, it was created for a better understanding of the calculation.

What are the factors that determine advertising voice-over fees?

In the world of advertising, voiceover plays a crucial role in conveying a brand's message to potential customers. The quality of voiceover largely determines the overall impact of an ad. However, the cost of advertising voice-over services often depends on a number of factors. Here are some important factors that determine advertising voice-over fees:

1. Experience and Skills of the Voice Actor: The experience and talent of the voice actor plays an important role in determining the fee. An experienced and talented artist will add professionalism and quality to your ad. With their tone of voice, emotional tone, and vocal skills, the artist can bring the text to life and attract the attention of your target audience.

2. Duration and Complexity of Advertising: RThe duration and complexity of the attachment also affects the fee. A longer or more complex ad usually requires more time and effort. This may cause the voiceover fee to increase.

3. Areas of Use and Duration: The platforms on which the advertisement will be used and the duration of use are important factors in determining the voice-over fee. For example, airing an ad on national television or radio can often cost more than running it on social media platforms.

4. Revisions and Corrections: SThe editing process often includes corrections and revisions. The cost of extra revisions and corrections can increase the public address fee.

Understanding and managing advertising voice-over costs allows you to use your advertising budget effectively. A professional voiceover service can greatly increase the overall impact and success of your advertising campaign. Therefore, remember that allocating a budget for voice-over services is a good investment that has the potential to increase your brand awareness and customer engagement.

BiberSA Production with Transparent Pricing

Determining ad voiceover fees can depend on many factors, and understanding this process can sometimes be difficult for brands and businesses. However, as BiberSA Production, we are committed to making the process as easy and understandable as possible for our customers.

We determine the prices of our advertising voice-over services in a transparent manner and offer our customers a clear cost from the very beginning. All factors are clearly stated in our pricing, including the voice actor's experience, length and complexity of the commercial, uses and duration, and possible revisions and corrections. For more information “advertising voice-over service” You can visit our page or contact us directly.