Text-to-speech or text-to-speech is a very common voice-over tool used both in digital platforms and in the advertising industry. What is text voiceover, also known as the translation of advertising texts into voice? What are the text-to-speech steps?
Explaining the information, mission and vision of the advertising companies; Introductory texts that contain information about the product or service and create it in a way that attracts the attention of the consumer are expressed as advertising texts. Advertising texts are created for media areas such as radio, television, newspapers, magazines, digital channels, and there are different advertising text formats for each advertising area. While visual advertisements stand out in print media such as newspapers and magazines, visual, audio and written text are a whole in television and digital media. Radio ads, on the other hand, consist of sound and ad text.
What is Text-to-Speech?
The purpose of an ad copy is to give the commercial producer the content needed to sell a product or service. A good ad copy grabs the attention of the consumer, builds brand recognition and encourages the viewer to buy the product or service. The voiceover of the advertising text is expressed as text voiceover. The most accurate and catchy transfer of the message that the ad text wants to give to the audience and the consumer depends on the ability to speak the text. Text voice-overs are made for different projects such as commercials, promotional films, documentaries, switchboard announcements.
The advertising text brief describing the project content and objectives is written by the copywriters. After the ad copy is completed, it is shared with the client and the agency. After the text is approved by the customer, the voice-over phase begins. Selection of appropriate voice for text voiceover takes place under the management of voice-over and dubbing agencies. The sound director creates the appropriate cast based on the type of text. While evaluating dubbing artists for texts containing character voiceovers in casting selection; voice actors are preferred for advertising texts. After selecting the right voice for text analysis and text-to-speech, the voice actor enters the recording studio for a rehearsal. After the rehearsal reading, a voiceover recording is made.
Although there are some text voice-over programs used for text-voicing, these software are not preferred by professional companies. This type of text-voicing software, which cannot fully reflect the emotion of the text, is not positively evaluated by agencies and brands.
How Does the Process of Converting Text to Audio Go?
“Text-to-Speech”, known as TTS for short, is used as Converting Text to Voice in Turkish. The Text-to-Speech service is a speech synthesis format that converts text to spoken audio output.
Text-to-Speech technology is a type of assistive technology that reads digital text aloud. Sometimes referred to as "read aloud" technology. The text-to-speech service provides the conversion of written text to spoken speech. Usually, this software converts words into sound, producing sound waves that resemble a natural human voice speech. This technology converts short texts of a few words or long texts such as articles into human voice.
The process of converting text to audio begins with reading the text first by a software or device. This reading process ensures that each word in the text is scanned separately and made into sound. At this stage, the quality and accuracy of the software that performs the reading process is very important. Because words that are read or pronounced incorrectly can result in an incorrect audio text.
Then, after the audio text is created, it is edited and corrections are made if necessary. This editing process makes the text more accurate, fluent and understandable.
In the final stage, the audio text is recorded in the desired format (mp3, wav, etc.) and made ready for use. This recording should also be done using quality equipment and software.
In the process of converting text to audio, it is very important to use the right software, quality equipment and an experienced team. In this way, a high-quality and understandable audio text can be produced.
Dialogue Voice Over
Conversations in real life; While words gain meaning with tone and emotions, the same rule applies for dialogue vocalizations. Dialogue ad copy contains multiple voices. The reading and recording of these texts takes place with several voice actors. Dialogue voiceover texts contain theatrical elements in which voice actors highlight their acting abilities. Another feature of dialogue vocalization is the use of environmental sounds, rabarba, which is a sound effect that the extras make as if they are talking, and other effects in text reading. Dialogue text voiceover is like a theater stage. voice actor He conveys the feeling of the text to the audience by performing a voiceover with his acting talent.
Sample Dialogue Voice Over Text
Child: Mom, I found this under the table!
Mother: Ay Mithat, you are so bad… I thought you forgot! 😊
Dad: Will I ever forget in my life, did you not buy it for me? 😉
Mother: They said there is a sale at Koçak Gold, I bought a gold-plated watch to your liking.
Dad: Oh, I bought it from there, I'm glad we didn't meet. 😊
Child: Oh well, there are gifts for everyone, not for us!
Dad: Do I ever forget my beautiful daughter, I bought you a gold necklace too, peanut. 😊
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