Why is Switchboard Announcement Important for Corporate Identity?

All businesses need corporate identity to guide their marketing strategies and build relationships with customers. Today, the announcement of the power plant is among the items that make up the corporate identity. A switchboard announcement is simply the sound that your customers hear when they interact with your company by making a phone call.

Many companies allocate high budgets each year for brand awareness and customer satisfaction. Here they can contact the customer every day. switchboard announcement services is of great importance. Brands act with the awareness that having a professional announcement voice on all platforms and interaction points creates trust and loyalty in customers. In this article, you can find all the curious information about the central announcement, how to choose the central announcement sound, and the recording formats of the switchboard announcements.

What is Central Voice Over?

Switchboard announcement services, known as switchboard voiceover services, are a voice command system preferred by companies in phone calls. Voice recordings prepared to direct calls and provide information are called switchboard announcements. Public institutions and brands serving in the private sector strengthen their corporate identities by using the switchboard announcement service in order to inform their customers, direct them to the right department, and provide service.

During the day, you will encounter many examples of switchboard announcement services such as the following to get information and take action by calling.

“Welcome to our company.
If you know the extension number of the person you are calling, dial it.
If you don't know;
1 for sale,
2 for accounting,
3 for human resources,
Please press 0 to connect to the customer representative.”

You can provide the right support and service to your customers by improving your call center experience with the professional switchboard announcement services you will create for your brand.

Why is Switchboard Announcement Important for Corporate Identity?

As we defined above switchboard announcementIt is a sound recording used for the purposes of welcoming customers and other callers in an institution's phone calls, guiding, giving information, and making explanations. Switchboard announcement, It is important for the corporate identity and reputation of the institution. Moreover, it reduces costs for the institution. A good announcement routing solves the customer's problems without connecting the customer to a live person.

In addition to all these, for the following reasons switchboard announcement important for corporate identity:

• The first impression: The switchboard announcement is the institution's first point of contact with its customers. Therefore, the quality of the announcement, its attractive and pleasant tone gives customers a positive first impression of the quality of the institution.
• Reflecting Corporate Identity: The switchboard announcement is used to reflect the corporate identity of the institution. A well-crafted switchboard announcement creates the impression that the institution is professional, reliable and reputable.
• Increasing Brand Awareness: Switchboard announcement can be used to increase brand awareness. A switchboard announcement with elements such as the logo, slogan or music of the institution can increase the recognizability of the brand.
• Correct Orientation: The switchboard announcement is used to make the right directions in accordance with the demands of the customers. In this way, customers can resolve their requests faster and easier.
• Professionalism: In order to create a corporate identity, the institution itself should draw a professional image as well as the quality of the service provided to the customers. Therefore, the announcement of the switchboard gives the impression that the institution has a professional identity and increases the trust of the customers in the institution.

Considering all these reasons, the announcement of the switchboard, which is an important element of corporate identity, is an element that should be carefully prepared as it is the first point of interaction with the customers of the institution. Unutulmamalıdır ki marka ile muhatap olan müşteriler, bazı durumlarda yalnızca santral ile görüşür. Hiç canlı bir temsilciye bağlanmadan, %60 gibi ciddi bir oranla müşteriler santral ile işlerini halleder. Bu bakımdan santral anons sesi seçimi son derece önemlidir.

Points to Consider for Central Announcement Voice Selection

A company, switchboard announcement How does one choose a voice talent to record? The sound chosen for the switchboard announcement represents the image of your company, while leaving an impression on your customer about the professionalism and quality level of your brand. Switchboard announcement It is possible to save your customers from long waiting times and to have a good brand experience by welcoming your brand with a sound that reflects correctly. You can take a step forward in branding and building relationships by informing your customer calling you with the right voice and text.

Central voice-over service To choose the right sound that is compatible with your brand for sound bank You should work with a professional voice-over agency. It is important to choose a tone that will match the corporate identity of the brand as much as the technical skill in the selection of the announcement sound. The central announcement sound varies according to the sector and brand. For example; When we consider the health sector, the voice of a private hospital should have a serious intonation. A brand that appeals to young people, on the other hand, may prefer a more dynamic and cheerful central announcement sound. For the central announcement sound that is compatible with your brand, you should get support from professional voice-over agencies with sectoral experience, as we mentioned above.

In addition to all these, the points to be considered for the selection of the switchboard sound are as follows:

• Must Be Conforming to Corporate Identity: The central announcement sound should reflect the identity of the institution. Characteristics such as the formality, seriousness or friendliness of the institution should be accurately expressed in the voice of the announcement to be selected.
• The Tone of the Announcement Is Important: The tone of the announcement voice is a factor that has a direct impact on customers. Therefore, the tone of the switchboard announcement voice should be calm, reassuring and pleasant. In addition, the voice of the announcement should be presented with proper pronunciation and sufficient emphasis.
• Diction: Since the announcement of the switchboard is the first point of contact with its customers, the language and accent of the announcement is important. The announcement voice must correctly use the language and accent with which the institution communicates with its customers.
• It Should Be Short and Concise: A switchboard announcement is a message that needs to be delivered quickly without making customers wait. For this reason, it is important for the announcement to be short and concise in order to attract the attention of customers and ensure effective communication.
• Quality Sound Recording: The quality of the announcement sound is an important factor influencing the ability of customers to understand the announcement and make a positive impression about the organization. The central announcement sound should be professionally recorded and adequate sound editing should be applied.
• Should be up to date: Any changes made in the institution (eg address, telephone number, working hours, etc.) should be reflected in the announcement. Therefore, the switchboard announcement should be updated regularly.

Another point to be noted here is that even though the brand and sector are different in the services received from some companies that sell switchboard systems, the announcement sounds are the same. In order to avoid this situation, you should listen to different sound samples from the voice-over and dubbing agency and choose the voice-over artist that will best reflect your corporate identity.

What are the PBX Announcement Formats?

The output format of the recordings made for the switchboard announcement services is taken according to the characteristics of the switchboard to be used. Switchboards are divided into three sections: analog telephone exchanges, IP telephone exchanges, and digital (digital) telephone exchanges. PThere are audio formats such as CM signed 8 bit, 16 bit, µ-Law, 8000 Hz Mono, wav, mp3, xac, m4a, wma. Wav and Mono formats are widely used in switchboard announcement services. The format that does not tire the sound quality and the capacity of the power plant should be preferred. In addition to the sound recording format, the sound quality is also important in the central announcement recordings. Recordings are required in professional sound recording studios.

Remember, in order to leave a positive impression on your customers and potential customers, it is important that the switchboard announcement services are recorded in a professional sound recording studio with the right voice. As BiberSA Production Voice Over and Dubbing Agency, we assist you in choosing the right voice for switchboard announcement services, bring you together with a voice actor who will be compatible with your brand among hundreds of voice talents, and record in our professional sound recording studios.

Central voice-over service For more information, you can take a look at our Central Voice Over Service page or you can contact us immediately by clicking the link below.