Author - Birol Berber

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How to Write Ad Texts?

How to Write Ad Texts?

While the texts in short commercials such as campaigns and announcements in television commercials are included in the scope of “advertising text”, we also use the term 'advertising script' for commercials that require a script. However, we only call the texts written for radio advertisements "radio advertisement text". Advertising texts, in the media production sector; These are the texts that will be used in the audio narration of the video advertisements you have prepared for your product, service or brand. The purpose of the ad text is...

18 December 2016
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What is Jingle? How is it done?

What is Jingle? How to Make Jingle Music?

What is Jingle? It is a word of English origin and means “the sound of bells” in Turkish, and in the media production sector, advertisements with songs and short music with melodies are referred to as “Jingle Music”.JingleIt has created a widespread usage area for itself. In this article, we will talk about the technical meaning of jingle in our industry, its importance and how it is made. The most effective use of the advertising industry is undoubtedly attention-grabbing videos...

17 December 2016
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How to Choose a Voice Over Agency? In this week's article, we will create a list of things to consider when choosing a voice-over agency in the Media Production sector. Dear friends; Many film production companies operate in the sector in Turkey, which we all know, and this situation places Turkey in a considerable place in the world rankings. Film and production companies need a voice-over agency in the process of realizing their projects. It enables them to realize sound projects by partnering with the production company of the voice-over agency or directly for the brand, product, service. Within this support, there are many more studio recording services, mainly services such as sound shooting, dubbing, dubbing. The path that Film and Production companies will follow when choosing a Voice-over agency is actually not that difficult. We can say that searching for a voice-over agency will not be difficult at all today, when the use of social media is at its peak. When you ask Uncle Gugil, he will give you a lot of voiceover agency results. But which of the results of uncle gugil should we trust? What criteria will we evaluate? I can hear you asking questions. You are right… Today, leaving the voice-over agency, trusting many companies on the internet is a work of bravery… The most important thing to consider when choosing a voice-over agency is the voice-over service, which the voice-over agency mainly serves. Is the voice-over agency about dubbing? Or it is necessary to determine whether it is better in terms of voice over and sound design. Another point to consider when choosing a voice-over agency is to investigate how long the delivery time is. Because, depending on the duration of the requested project, the delivery time is very important. This information should be obtained from the voice-over agency. Our other issue in choosing a voice-over agency is the stamp prices of the voice-over artists in the sound bank. The stamp price allows the voice-over ability and the voice of the voice actor to be used by the brand he voiced, to be used in all media. Since the voice actor gives his voice to the brand, he allows the use of his voice either for a certain period of time or indefinitely, with special agreements. The cost of the sound used during this period is called the stamp price. The stamp price may also vary according to the experience of the voice actor and the color of his voice. The stamp costs of the voice talents of the voice actors in the voice-over agency voice cast is an important issue in the selection of the voice-over agency. The feature that separates the voice-over agency from the dubbing agency; While commercials dubbing and other commercial recordings are made in the dubbing agency; Films, TV series and some translations that can be considered for commercial purposes are recorded. In this sense, a voice-over agency is an agency that offers more commercial services than a dubbing agency.

How to Choose a Voice Over Agency?

voiceover agency, central voiceover, advertising voice-overIt produces projects that can be described as the artery of brands, such as promotional film dubbing. Moreover, our country is in a very successful position in terms of the success of voice-over agencies in the world. So, what should be considered when choosing a voice-over agency? Many film production companies operate in the Turkish market and the success of their work...

13 December 2016
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Effective Advertising Slogans

7 Great Ideas for Effective Advertising Slogans

An effective advertising slogan is catchy, short—usually in five words or less. Effective advertising slogans summarize what the product or brand has to offer, and if carefully crafted, they enable customers to keep your brand ahead in consumers' minds in future shopping or purchasing decisions. So what is the advertising slogan?

What is the Advertising Slogan?

Advertising slogans; In marketing and advertising campaigns, the advertised product, service, company...

10 December 2016
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brand voice

Brand Voice: Let Your Brand Have a Voice!

The most important role in advertisements belongs to “Brand Voice”. So what is brand voice? Why is brand voice important? For which sector or project is brand voice essential? Despite the dominance of digital channels, the human voice still has an overwhelming power over us. Everywhere we go, from voice mail systems where technology enters our lives to elevators, traffic lights, and all other media production...

10 December 2016
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